About Dupe
Dupe is an AI shopping assistant. It learns the thing you already love, shows you exactly why it works, and finds you the version that fits, so every purchase feels like a sure thing, not a gamble. Dupe is best known for home and furniture, and also helps with beauty, fragrance and fashion.
What Dupe is
Dupe is a product search and price comparison tool. It matches items by look, material and function, links you to established retailers, and shows you options across many stores so you can compare before you buy.
What Dupe isn’t
Dupe is not a store, a manufacturer or a counterfeit marketplace. Dupe does not make, stock or sell products, and it filters out listings that copy a brand’s logo or trademark.
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on Dupe$1,299
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on Dupe$749
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on Dupe$599
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on Dupe$449
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on Dupe$98
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on Dupe$1,499
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on Dupe$45
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01 · What Dupe does
From something you love to something you’re sure about.
Online shopping means dozens of tabs, conflicting reviews and the nagging worry you picked wrong. Dupe does that research for you, starting from the one thing you already know: what you like.
Start with something you love
The sofa you sat on at a friend’s place and never forgot. The perfume you’ve worn since college. Show Dupe a photo, a link or a name, or answer a few questions if you’re starting fresh.
See why you love it
Dupe breaks the product down into what actually makes it work. For a sofa, that’s shape, proportions, materials and build. For a fragrance, its notes and accords. Then it finds everything else that shares that profile.
Buy without the gamble
No more blind buys. Dupe researches the matches across retailers and shows you how close each one is, what it costs and whether the price is fair, so you buy knowing it’s right.
Get sharper over time
React to what you try, and each pick gets better. Dupe can take you from your first favorite toward more refined versions of the same taste.
By the numbers
- shoppers to date
- 26M+
- products indexed
- 47M+
- retailers searched
- 70,000+
- average saved per purchase
- $292
As of
02 · Dupe’s story
How a startup on its last legs turned into Dupe.com
Our journey so far…
An offer on the table.
Carrot was running on fumes, and a much bigger company offered to buy it. Honestly, it was a nice offer. Very tempting.
We bet on ourselves.
We said thanks, but no thanks. Then we went home and wondered if we’d lost our minds.
All in on dupe.com.
We spent our last dollars on one very good domain name. Our accountant still brings it up.
Dupe launched.
A simple way to find the look you love for less. No coupons, no catch, no 47 open tabs.
Our first viral video.
Someone posted their find, then everyone posted theirs. Our servers had a rough week. We had a great one.
Dupe on the Today Show.
Our first national TV moment. Our moms watched it more times than we did.
A large retailer got nervous and sued us. 😅
Our lawyers were not amused. We took it as a sign we were onto something.
Over 6 million people used Dupe to save.
Most of them heard about us from a friend who wouldn’t stop talking about their new couch.
Dupe launched fashion.
Clothes, shoes and accessories joined home. Our team’s closets have never been the same.
#1 in the App Store, ahead of ChatGPT.
We beat ChatGPT for a week. We screenshotted it. Several times.
Dupe launched agentic shopping rails.
Dupe can now handle more of the shopping legwork for you, so you can get back to doing literally anything else.
Dupe launched fragrance.
Dupe learns your scent profile and finds fragrances you’ll love, so you can blind buy with confidence. No sniff test required.
03 · Who’s behind Dupe
Founders and investors
Our founders
We started Dupe to make it easier to find the best version of the things you love.
04 · FAQ
Questions, answered
Is Dupe free to use?
Yes. Dupe is completely free, with no paid tier and no account required to search. Dupe earns a commission from retailers when shoppers buy through its links, at no extra cost to the shopper.
Does Dupe sell counterfeits?
No. Dupe does not sell products, and it only lists items from legitimate retailers. Dupe does not show or link to counterfeits, replicas, or fakes.
How does Dupe rank results?
Dupe ranks results by how closely each product matches what you searched for, based on its look and style, and shows the price and retailer for every option. This helps shoppers quickly find the right product at the right price. Prices come from retailer feeds and can change, so always check the retailer before buying.
Who operates Dupe?
Dupe is operated by Carrot Cart, Inc., doing business as Dupe.com, based in New York. Dupe was co-founded by Bobby Ghoshal, CEO, and Ramin Bozorgzadeh, CTO.
How do I get in touch?
For help with Dupe, email support@dupe.com or visit dupe.com/contact. For legal or data requests, email legal@dupe.com. Brands and retailers can learn about partnerships at dupe.com/partners.