We search the internet for you.
Our team makes the final call.
Every Dupe report starts with independent data, not opinions. Our AI research agents comb through every signal a careful shopper wishes they had time to find: retailer pages and live pricing, thousands of owner reviews, hands-on video reviews, and the unfiltered Reddit and forum threads where real buyers say what they actually think. Hundreds of sources go into a single report, and every claim is kept with the source it came from. Then the Dupe team reads the findings and makes the final call. No paid placements, no invented claims, just the data and a human accountable for what ships.
- published reports
- 368
- product categories
- 7
How a Dupe report gets made
The same three steps run on every report we publish. What gets scored shifts from one category to the next, because the things that make a great pair of running shoes are not the things that make a great office chair. Every report spells out the exact criteria its picks were measured against, so you can always see what we weighed and why a product earned its place.
This is the short version. Read the full methodology for a step-by-step walkthrough of the pipeline.
- 1
AI agents gather the evidence
For every report, our research agents sweep retailer product pages, current pricing, owner reviews, and YouTube and Reddit discussions -- typically hundreds of sources per report. Everything we collect is kept with its source, and the sources are listed at the bottom of each report.
- 2
Every product is scored
Candidates are scored on the criteria that matter for that category -- things like visual fidelity to the original, price difference, owner-review sentiment, and material and spec match. Each report explains its criteria in its "How we picked" section.
- 3
Our team reviews the findings
The Dupe team reviews the findings and selects the top picks before a report is published. When readers or our own checks surface an error, we correct the report or take it down.
Our reporting standards
Cited sources
Every report lists the sources behind it, so you can check our work.
Transparent criteria
Each report states the evaluation criteria its picks were scored against.
Independent picks
We may earn a commission on some links, but commissions never influence rankings.
Corrections
If something is wrong, we fix it or unpublish the report. Tell us when you spot an error.
Meet the team
The Dupe team uses AI deep-research methods to gather and score products at scale, then curates the final picks itself -- every report is reviewed and signed off by the team before it goes live. Reports are published under the Dupe Research Team, not under invented author names. These are the people who stand behind the methodology.
Dupe Research Team
Dupe pairs AI research agents with human review: our agents aggregate retailer specs, pricing, and thousands of owner reviews, and the Dupe team reviews the findings and selects the top picks.
Why reports use the Dupe Research Team byline
The work combines automated evidence gathering with human judgment. The byline stays organizational because the final responsibility is shared: sources must be cited, criteria must be visible, and corrections must be handled by the company.
How we make money
When you buy through links on a Dupe report, we may earn a commission at no extra cost to you. Reports are researched and ranked before monetization is considered, and a product never ranks higher because it pays more. That order of operations is the whole point.